ROLE
DURATION
TOOL
BLOOM
For my Google UX Design Certificate, I developed a personal project called Bloom, driven by the goal of creating a meaningful and engaging interactive experience.
I conducted in-depth research to understand the target audience's needs and pain points, which guided the development and design process. Then designed a new interactive experience that enhances user engagement.
Objective
To develop an app tailored for florists of all experience levels,
PROBLEMS
Limited resources to explore ideas before purchasing
With tight budgets and limited access to a wide variety of flowers and materials, it’s hard to experiment with new designs without committing to a purchase. This restriction can stifle creativity and make it difficult to stand out in a competitive market.
Struggling to know the trends and flower variations
Florists often find it challenging to keep up with the latest trends and flower variations, which limits their ability to offer unique designs. Staying updated requires constant research and access to diverse suppliers, which can be difficult. Without this knowledge, florists risk losing customers to competitors who provide more trendy and diverse options.
The struggle to build strong relationships with vendors can limit their access to high-quality flowers and competitive pricing. Without solid vendor partnerships, florists may face inconsistent supply, limited choices, and difficulty negotiating better deals
Building relationships with vendors
DISCOVERY
Providing a platform to expand their creativity through an AI-powered bouquet prototype feature.
Developing a tool that enables users to experiment with different floral designs before making a purchase.
Simplifies the ordering process and offers a direct messaging feature to help florists build and strengthen relationships with vendors.
Primarily use social platforms for inspiration and have minimal online ordering systems.
This approach leads to frustrations due to the lack of personal exploration, creativity, and convenience.
While social platforms and in-person ordering offer benefits such as trend following and relationship maintenance, they fall short in fostering personal growth as a creative individual and comparison of stock and prices.
After conducting user interviews, I discovered that florists
USERS
PERSONAS
GOALS
FRUSTRATIONS
🌸 see bouquet combinations before purchasing
🤔 maintaining relationship with flower vendors
🤔 difficulty on keeping up with trends
🌸 find inspiration of new and trending bouquet designs
Ashley lives in New York and has been a florist for over 25 years. She wants to be able to maintain her relationship with her vendors she usually works with but also wants to see if there are new/trending flowers provided by others.
FRUSTRATIONS
🤔 hard time on starting relationship with vendors
🤔 difficulty on understanding layering and seasonal limitations
GOALS
🌸 easily understand different types of flowers
🌸 have access to flowers options/vendors around him
Henry is a new florist living in a suburban area in Colorado. He wants to learn more about flowers and see different combinations. But he doesn’t have enough knowledge or connections to be able to understand seasonal limitations and layering. It’s also hard to get unique flowers because of his location.
ASHLEY
Age: 55 years old
Education: Hospitality
Location: New York
Family: Husband and 2 kids
Occupation: Florist
Age: 32 years old
Education: Engineer
Location: Colorado
Family: Living with girlfriend
Occupation: Florist
HENRY
JOURNEY MAPS
ASHLEY
Goals: Use an app the can help her get inspiration for different bouquet styles
HENRY
Goals: Use an app to discover flowers and build relationship with vendors
CUSTOMIZATION
A need for users to be able to
customize bouquets to explore ideas
EDUCATION
A space to discover floral
varieties and individual stem stages
RELATIONSHIP
A system to easily build a long-term relationship with vendors with the access to the best deals
SOLUTIONS
DESIGN ITERATION
INFORMATION ARCHITECTURE
WIREFRAMES
WIREFRAMES
DESIGN SYSTEM
OAKES GROTESK
WEIGHT
SIZE
H4
SEMIBOLD
20
H5
MEDIUM
20
P2
MEDIUM
14
P3
MEDIUM
12
P4
REGULAR
12
P5
SEMIBOLD
10
P6
REGULAR
10
P1
SEMIBOLD
14
TEN POUNDS
WEIGHT
SIZE
H1
REGULAR
24
H2
REGULAR
20
H3
REGULAR
14
32 X 32
24 X 24
16 X 16
BRANDING
COMPONENTS
TRENDING
NAME
NAME
NAME
SEASONAL
POPULAR
bloom
A
HOME
BASKET
SAVES
STEMS
Peony
Tulip
Poppy
Snowball
Forsythia
Lily
8:00
GRID SYSTEM
COLUMN STRETCH
GUTTER 16PX
MARGIN 20PX
BOUQUET INSPO
Explore a variety of bouquet options directly from the home page, where you can view the stems used as inspiration. On the product page, you’ll have a detailed breakdown of the stems, their stages, and the ability to edit the design to experiment with different variations.
LEARN MORE
View the various growth stages of your selected stem to explore its full range of options, providing a unique and interactive experience as you customize and add items to your basket.
Utilize the integrated messaging system to efficiently send inquiries and communicate directly with vendors.
CONTACT FORM
Keep track of all your stems, bouquets, and sellers with ease. This dedicated page provides users with a space to save pending ideas, inspirations, and connections, ensuring nothing is lost.
FIND YOUR STEMS
SELLERS NEAR YOU
SAVE FOR LATER
BLOOM APP
You have the option to search for individual stems and apply filters to streamline your selection process for added convenience.
Locate nearby sellers offering the stems you're interested in with ease.
I have developed strong skills in prioritizing diverse user needs, ensuring that design decisions are aligned with what users find most essential. By creating new features that maximize user experience, I’ve been able to enhance overall engagement. I’ve also worked on developing cohesive brand identities that resonate with target audiences and maintain consistency across platforms.
LEARNING POINTS
I plan to improve the app by further refining the filtering functions to allow for more detailed and precise searches. I also want to add a history page for bouquet generation, giving users the ability to revisit and modify previous designs. I also aim to gather feedback on the messaging system between florists and vendors to enhance communication and streamline collaboration.
IMPROVEMENTS
REFLECTION
For my Google UX Design Certificate, I developed a personal project called Bloom, driven by the goal of creating a meaningful and engaging interactive experience.
I conducted in-depth research to understand the target audience's needs and pain points, which guided the development and design process. Then designed a new interactive experience that enhances user engagement.
BLOOM
ROLE: UX/UI DESIGNER
DURATION: JULY 2024 - AUGUST 2024
TOOL: FIGMA
Objective
To develop an app tailored for florists of all experience levels,
Providing a platform to
expand their creativity through an
AI-powered bouquet prototype feature.
Developing a tool that
enables users to experiment
with different floral designs before making a purchase.
Simplifies the
ordering process and offers a
direct messaging feature to help florists build and strengthen relationships with vendors.
Limited resources
to explore ideas before purchasing
With tight budgets and limited access to a wide variety of flowers and materials, it’s hard to experiment with new designs without committing to a purchase. This restriction can stifle creativity and make it difficult to stand out in a competitive market.
Struggling to know the trends
and flower variations
Florists often find it challenging to keep up with the latest trends and flower variations, which limits their ability to offer unique designs. Staying updated requires constant research and access to diverse suppliers, which can be difficult. Without this knowledge, florists risk losing customers to competitors who provide more trendy and diverse options.
Building relationships
with vendors
The struggle to build strong relationships with vendors can limit their access to high-quality flowers and competitive pricing. Without solid vendor partnerships, florists may face inconsistent supply, limited choices, and difficulty negotiating better deals
DISCOVERY
PROBLEMS
USERS
After conducting user interviews,
I discovered that florists
Primarily use social platforms for inspiration and have minimal online ordering systems.
This approach leads to frustrations due to the lack of personal exploration, creativity, and convenience.
While social platforms and in-person ordering offer benefits such as trend following and relationship maintenance, they fall short in fostering personal growth as a creative individual and comparison of stock and prices.
GOALS
🌸 see bouquet combinations before purchasing
🌸 find inspiration of new and trending bouquet designs
FRUSTRATIONS
🤔 maintaining relationship with flower vendors
🤔 difficulty on keeping up with trends
Ashley lives in New York and has been a florist for over 25 years. She wants to be able to maintain her relationship with her vendors she usually works with but also wants to see if there are new/trending flowers provided by others.
ASHLEY
Age: 55 years old
Education: Hospitality
Location: New York
Family: Husband and 2 kids
Occupation: Florist
PERSONAS
Age: 32 years old
Education: Engineer
Location: Colorado
Family: Living with girlfriend
Occupation: Florist
HENRY
Henry is a new florist living in a suburban area in Colorado. He wants to learn more about flowers and see different combinations. But he doesn’t have enough knowledge or connections to be able to understand seasonal limitations and layering. It’s also hard to get unique flowers because of his location.
GOALS
🌸 easily understand different types of flowers
🌸 have access to flowers options/vendors around him
FRUSTRATIONS
🤔 hard time on starting relationship with vendors
🤔 difficulty on understanding layering and seasonal limitations
JOURNEY MAPS
ASHLEY
Goals: Use an app the can help her get inspiration for different bouquet styles
HENRY
Goals: Use an app to discover flowers and build relationship with vendors
CUSTOMIZATION
A need for users to be able to customize bouquets to explore ideas
RELATIONSHIP
A system to easily build a long-term relationship with vendors with the access to the best deals
EDUCATION
A space to discover floral varieties and individual stem stages
SOLUTIONS
DESIGN
ITERATION
INFORMATION ARCHITECTURE
DESIGN
SYSTEM
BRANDING
OAKES GROTESK
WEIGHT
SIZE
H4
SEMIBOLD
20
H5
MEDIUM
20
P2
MEDIUM
14
P3
MEDIUM
12
P4
REGULAR
12
P5
SEMIBOLD
10
P6
REGULAR
10
P1
SEMIBOLD
14
TEN POUNDS
H2
WEIGHT
SIZE
H1
REGULAR
24
REGULAR
20
H3
REGULAR
14
32 X 32
24 X 24
16 X 16
COMPONENTS
GRID SYSTEM
COLUMN STRETCH
GUTTER 16PX
MARGIN 20PX
TRENDING
NAME
NAME
NAME
SEASONAL
POPULAR
bloom
A
HOME
BASKET
SAVES
STEMS
Peony
Tulip
Poppy
Snowball
Forsythia
Lily
8:00
LEARN MORE
BOUQUET INSPO
BLOOM APP
FIND YOUR STEMS
SELLERS NEAR YOU
CONTACT FORM
SAVE FOR LATER
You have the option to search for individual stems
and apply filters to streamline your selection process for added convenience.
View the various growth stages of your selected stem to explore its full range of options, providing a unique and interactive experience as you customize and add items to your basket.
Locate nearby sellers offering the
stems you're interested in with ease.
Utilize the integrated messaging system
to efficiently send inquiries and communicate directly with vendors.
Keep track of all your stems, bouquets, and sellers with ease. This dedicated page provides users with a space to save pending ideas, inspirations, and connections, ensuring nothing is lost.
Explore a variety of bouquet options directly from the home page, where you can view the stems used as inspiration. On the product page, you’ll have a detailed breakdown of the stems, their stages, and the ability to edit the design to experiment with different variations.
REFLECTION
LEARNING POINTS
I have developed strong skills in prioritizing diverse user needs, ensuring that design decisions are aligned with what users find most essential. By creating new features that maximize user experience, I’ve been able to enhance overall engagement. I’ve also worked on developing cohesive brand identities that resonate with target audiences and maintain consistency across platforms.
IMPROVEMENTS
I plan to improve the app by further refining the filtering functions to allow for more detailed and precise searches. I also want to add a history page for bouquet generation, giving users the ability to revisit and modify previous designs. I also aim to gather feedback on the messaging system between florists and vendors to enhance communication and streamline collaboration.