THE CHEESECAKE FACTORY
With CCF B2C team, I created visual campaigns to:
Enhance user engagement to drive higher open and click-through rates
Support business goals to boost order conversions
Showcase on-brand emails with menu items and seasonal promotions
Role
Visual Designer
Timeline
Apr 2022 - Jun 2023
Tools
Figma | Adobe
How did it start?
The Cheesecake Factory required planned weekly email campaigns scheduled a month in advance to
effectively promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
Email Campaigns
I developed weekly email assets by
exploring the brand guidelines to infuse a fresh perspective to support key campaign objectives.
Utilizing a blend of images and motion graphics,
I highlighted diverse menu items, seasonal promotions, and signature cheesecakes to drive audience engagement.
Open Rate Average
24.5%
CTR Average
3.9%
Impact
since 2023
THE CHEESECAKE FACTORY
With CCF B2C team,
I created visual campaigns to:
Enhance user engagement to drive higher open and click-through rates
Support business goals to boost order conversions
Showcase on-brand emails with menu items and seasonal promotions
Role
Visual Designer
Timeline
Apr 2022 - Jun 2023
Tools
Figma | Adobe
How did it start?
The Cheesecake Factory required planned weekly email campaigns scheduled a month in advance to effectively promote upcoming holidays, introduce new menu items, and incentivize customer engagement through rewards programs.
Email Campaigns
I developed weekly email assets by
exploring the brand guidelines to infuse a fresh perspective to support key campaign objectives.
Utilizing a blend of images and motion graphics, I highlighted diverse menu items, seasonal promotions, and signature cheesecakes to drive audience engagement.
Impact
since 2023
Open Rate Average
24.5%
CTR Average
3.9%