PANDA EXPRESS
What is the project?
Panda Rewards is the first national, points-based loyalty program for Panda Express.
By integrating a gamified, personalized experience, the program successfully moved to drive higher purchase frequency, increase order size, and enhance digital adoption via the mobile app and website.
Role
Visual Designer
Timeline
Mar 2022 - Jan 2023
Tools
Figma | Adobe
Impact
since 2023
Signed Up For Panda Rewards
+10 million users
Retention Rate For Checkout Process
75.4%
How did it start?
Panda sought to establish a nationwide loyalty program to drive repeat visits, digital engagement, and customer retention while providing a personalized and rewarding experience.
Their goals were to launch a points-based system that worked across app, web, and in-store channels, encouraged sign-ups with a welcome gift, and made rewards easy and enjoyable to redeem.
Team Objective
The team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
My Role
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
Background
Background
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
DESKTOP
MOBILE
How It Works Icons
How It Works Icons
Designed the icon steps that effectively convey the message of simplicity and
efficiency, showcasing the quick and easy nature of the process of joining.
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
3RD STAGE- RECEIVE OFFER
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
1ST STAGE - LOCKED
Monthly Good Fortune
Monthly Good Fortune
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
MODAL
MODAL
OFFER PAGE
OFFER PAGE
Birthday Offer
Birthday Offer
A hero section that prominently highlights a personalized birthday reward, ensuring
users can easily identify a dedicated page exclusively tailored to celebrate their special day.
How did it start?
Panda sought to establish a nationwide loyalty program to drive repeat visits, digital engagement, and customer retention while providing a personalized and rewarding experience.
Their goals were to launch a points-based system that worked across app, web, and in-store channels, encouraged sign-ups with a welcome gift, and made rewards easy and enjoyable to redeem.
Team Objective
The team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
My Role
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
PANDA EXPRESS
What is the project?
Panda Rewards is the first national, points-based loyalty program for
Panda Express.
By integrating a gamified, personalized experience, the program successfully moved to drive higher purchase frequency, increase order size, and enhance digital adoption via the mobile app and website.
Role
Visual Designer
Timeline
Mar 2022 - Jan 2023
Tools
Figma | Adobe
Impact
since 2023
Signed Up For
Panda Rewards
+10 million users
Retention Rate For Checkout Process
75.4%