ROLE
CREATIVE DESIGNER
DURATION
TOOLS
PANDA EXPRESS
Panda Express is an American fast food restaurant chain that specializes in American Chinese cuisine.
signed up for rewards
+300,000 users
*data from May 2023
increase in retention rate for
checkout process
75.4%
What came out of it?
Our team has successfully rolled out a
brand new rewards system 👏
What did I do?
My responsibility involved
creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.
What did we do?
Our team aimed to create an
interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.
How did it start?
Panda sought to establish a
rewards system aimed at fostering customer loyalty and enhancing retention rates.
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PROXIMA NOVA
A strong and versatile geometric sans serif font with industrial-quality characteristics that ensures all textual elements within the rewards system, from promotional materials to digital interfaces, exuded a sense of professionalism, clarity, and modernity.
Font
Colors
Use Cases
Design System
Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.
UI Design
Interaction Design
Graphic Design
Background
Designed the icon steps that effectively convey the message of simplicity and efficiency, showcasing the quick and easy nature of the process of joining.
UI Design
Interaction Design
Components
How It Works Icons
DESKTOP
MOBILE
Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.
UI Design
Interaction Design
Rewards Assets
Monthly Good Fortune
3RD STAGE- RECEIVE OFFER
2ND STAGE - UNLOCKED
1ST STAGE - LOCKED
A hero section that prominently highlights a personalized birthday reward, ensuring users can easily identify a dedicated page exclusively tailored to celebrate their special day.
UI Design
Interaction Design
Components
Birthday Offer
MODAL
OFFER PAGE