Alice's Portfolio

PANDA EXPRESS

What is the project?

Panda Rewards is the first national, points-based loyalty program for Panda Express.

By integrating a gamified, personalized experience, the program successfully moved to drive higher purchase frequency, increase order size, and enhance digital adoption via the mobile app and website.

Role

Visual Designer

Timeline

Mar 2022 - Jan 2023

Tools

Figma | Adobe

Impact

since 2023

Signed Up For Panda Rewards

+10 million users

Retention Rate For Checkout Process

75.4%

How did it start?

Panda sought to establish a nationwide loyalty program to drive repeat visits, digital engagement, and customer retention while providing a personalized and rewarding experience.

Their goals were to launch a points-based system that worked across app, web, and in-store channels, encouraged sign-ups with a welcome gift, and made rewards easy and enjoyable to redeem.

Team Objective

The team aimed to create an

interactive rewards experience for all type of users that is not only functional but also ensures a captivating, interactive, and enticing journey.

My Role

My responsibility involved

creating brand new assets tailored for the rewards program experience, strategically designed to encourage sign-ups, incentivize progression, and reward returning users.

Background

Utilizing the Panda Express brand assets, I designed the backgrounds to infuse a sense of fun and excitement across the Rewards pages. These backgrounds enhance the overall user experience, immersing them in an enjoyable and vibrant environment while navigating through the Rewards program.

DESKTOP

MOBILE

How It Works Icons

Designed the icon steps that effectively convey the message of simplicity and

efficiency, showcasing the quick and easy nature of the process of joining.

3RD STAGE- RECEIVE OFFER

2ND STAGE - UNLOCKED

1ST STAGE - LOCKED

3RD STAGE- RECEIVE OFFER

2ND STAGE - UNLOCKED

1ST STAGE - LOCKED

Monthly Good Fortune

Developed a three-stage system for the Monthly Good Fortune, strategically designed to motivate users to unlock rewards, continue accumulating points, and ultimately claim their well-deserved gift. This progression-based approach ensures user engagement and incentivizes ongoing participation in the program.

MODAL

OFFER PAGE

Birthday Offer

A hero section that prominently highlights a personalized birthday reward, ensuring

users can easily identify a dedicated page exclusively tailored to celebrate their special day.

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