TRIPADVISOR
With Viator’s B2B team, I created visual campaigns to:
Boost conversion rates for new user onboarding
Encourage usability for newly introduced features
Maintain brand familiarity while introducing fresh elements to evolve its visual language
Role
Visual Designer
Timeline
2024-2025
Tools
Figma | Adobe | Canva
9:41
9:41
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Email Campaigns
I designed Viator's B2B email campaigns for the Travel Agent Program (TAP), focusing on increasing agent utilization of the platform's Affiliate Program (AFF) and other sales tools.
Through a design approach centered on layout optimization, distinct iconography, and visual exploration, I prioritized elements that directly influenced user action. This resulted in an increases in CTR, supporting the primary goal of growing agent activation and sales through the platform.
Impact
since 2025
Open Rate Average
32%
CTR Average
6.4%
9:41
9:41
9:41
9:41
9:41
Email Templates
Designed modular email templates that streamlined content-heavy communications, balancing structure and clarity through information hierarchy and layout to enhance readability.
Social Ads
Created targeted social ads tailored to different audience segments, focusing on visual storytelling and strategic messaging to drive engagement and strengthen brand connection.
Engagement Rate
2.5%
CTR Average
4.7%
Experience
Supplier
Traveler Focused
Event One-Pagers
The one-pagers were designed for events and newsletters to deliver key information in a clear, engaging format. By combining layout design and visual hierarchy, the materials enabled readers to quickly grasp key information while keeping the layout on-brand.
Ignite Event Asset
Viator’s “ignite with Viator” is a partner‑conference series to bring together tour and experience providers for workshops, networking, and strategic insights to help grow their business.
Designed the full suite of conference assets to establish a cohesive and recognizable Ignite identity, ensuring all materials reflected the brand and delivered an engaging experience for attendees.
Email Campaigns
I designed Viator's B2B email campaigns for the Travel Agent Program (TAP), focusing on increasing agent utilization of the platform's Affiliate Program (AFF) and other sales tools.
Through a design approach centered on layout optimization, distinct iconography, and visual exploration, I prioritized elements that directly influenced user action. This resulted in an increases in CTR, supporting the primary goal of growing agent activation and sales through the platform.
Impact
since 2025
Open Rate Average
32%
CTR Average
6.4%
9:41
9:41
9:41
TRIPADVISOR
With Viator’s B2B team,
I created visual campaigns to:
Boost conversion rates for new user onboarding
Encourage usability for newly introduced features
Maintain brand familiarity while introducing fresh elements to evolve its visual language
Role
Visual Designer
Timeline
2024-2025
Tools
Figma | Adobe | Canva
9:41
9:41
9:41
9:41
9:41
Email Templates
Designed modular email templates that streamlined content-heavy communications, balancing structure and clarity through information hierarchy and layout to enhance readability.
Social Ads
Created targeted social ads tailored to different audience segments, focusing on visual storytelling and strategic messaging to drive engagement and strengthen brand connection.
Impact
since 2025
Engagement Rate
2.5%
CTR Average
4.7%
Experience
Supplier
Traveler Focused
Event One-Pagers
The one-pagers were designed for events and newsletters to deliver key information in a clear, engaging format. By combining layout design and visual hierarchy, the materials enabled readers to quickly grasp key information while keeping the layout on-brand.
Ignite Event Asset
Viator’s “ignite with Viator” is a partner‑conference series to bring together tour and experience providers for workshops, networking, and strategic insights to help grow their business.
Designed the full suite of conference assets to establish a cohesive and recognizable Ignite identity, ensuring all materials reflected the brand and delivered an engaging experience for attendees.